Paid Advertising For Your Personal Brand Using Google, Facebook and Blogs - Personal Branding Blog - Stand Out In Your Career

Paid Advertising For Your Personal Brand Using Google, Facebook and Blogs - Personal Branding Blog - Stand Out In Your Career Ive been seeing a lot of personal branding creativity out there lately. People have started to experiment with using Google AdWords and Facebook Social Ads, as a way of advertising their personal brand. I think its not only creative, but since most people have never thought of using these strategies, they stand out BIG TIME. Yet again, this proves that we must act like our own companys, which sometimes means we have to pay the price. The good news is that advertising on Google and Facebook is quite cheap and you have complete control how much you spend per day, week and month. Today, I want to go over how to effectively use Google and Facebook to advertise your brand (not by building a profile or ranking high in natural search) and then pitch you a way to advertise on blogs! You become a passive candidate when using all 3 mediums. Remember that this is a two-way street, meaning that employers and applicants can use both strategies to their own advantage. 1) Google AdWords Google AdWords is Googles advertising platform, which offers CPC (cost-per-click) and CPI (cost-per-impression) pricing for advertisements on Google and partner sites. Some of their partner sites are newspapers, radio and TV now. Before running your advertisement, you need a landing page. If you have a website or blog, then use the resume page within it to display through advertising. This works beautifully because recruiters can see that single resume page and notice all the other pages/options on your website, to getting a better sense of your brand. Creating your ad 1) Title. When you create your ad, label yourself as a specialist, expert or guru on the title tag. You might want to state the fact that its your resume first. 2) Description. In the next two description tags, pull out your biggest achievements in 6 words or less and list your personal brand statement or a few descriptors. 3) URL. For your URL, dont use the URL for your resume page.  Instead use  yourname.com for personal branding purposes. Although in the example above (picture), I use www.yourname.com, I think you should drop the www. completely because people get the point. Its keyword selection time. My friend Jim Stroud, the HR Evolution Columnist for Personal Branding Magazine, says to use Overture to find popular keywords. You should be very specific with your keywords, such that you narrow the focus on the type of job you want to be recruited for, rather than a general position. Think of an industry or an open position you might have seen recently and build it around that. If youre a recruiter, then please see Jim Strouds blog post on how to use Google AdWords to source candidates. 2) Facebook Social Ads   Willy Franzen inspired this entire post after he tweeted me that he wrote a post on a Facebook Social Ad experiment for job seekers. He has the results of his experiment, which doesnt quite yet prove the success of this campaign, so I wait to hear back from him, hopefully in a subsequent blog post. Facebook Social Ads allow businesses and individuals to advertise using Facebooks news feed or left rail (will change to 2 ad spots on the right when the new interface swaps over). This program works similar to Googles but you can use a picture and its more word-of-mouth friendly because ads travel through the news feed of friends. Creating your ad 1) Title. What is the ad for? The title is the most important piece of your ad because it has the most text emphasis. I would say I want to work for insert company name or Resume for insert position type. Try and be as specific as you can. 2) Picture. Just like your Facebook picture, dont use a picture that you wouldnt want shown to your future employer. I would go for a professional yet personal picture. 3) Description. Dont write your resume, but instead give the viewer a quick description of who you are, what you do and what job you want in 25 words. Once you create your ad, either link it to your Facebook page, LinkedIn profile or blog/website. These ads are all about targeted a specific group that would care about your resume or hiring you for that matter. When you select your target audience, keep your major in mind, as well as the company and location. 2) Blog Ads Aside from promoting Jim and Willys ideas, I had to add something to this conversation. I believe advertising your brand on blogs is another strategy for promoting your brand. Im going to use Nick ONeills blog to explain what a blog ad could look like. Please note that I edited a screen shot of his blog to get the point across. Just like with Google and Facebook, when advertising on a blog, you get what you pay for. The blogs with the most traffic and subscribers will charge the most but you may get the highest return if youve targeted correctly. In the example below, Matt Steinberg is a Facebook App Developer advertising on the #1 unofficial Facebook blog with a link to his resume. This is perfectly targeted and effective (I think Nick would agree). I would use the same strategies as you did with Facebook and Google. Use your professional picture, maybe a graphic from your professional portfolio and of course you want to point out that the recruiter will get your resume if they click the ad.   So why pay for advertising? Well for one thing it shows that you are VERY serious about getting a job and it also is evidence that you have some web knowledge. Let me know if you try any of these and please report back.

#57 - A Day in the Life of a Solar Energy Account Manager- Andrew Young

#57 - A Day in the Life of a Solar Energy Account Manager- Andrew Young The Career Insider Podcast Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | RSSForEpisode 57of The CareerMetis Podcast, we will learn about:A Day in the Life of a Solar Energy Account Manager â€" Andrew Young.Guest IntroductionevalevalAndrew Young is an account manager within the solar energy industry. He currently works as an Account Manager at Solar Wall.Coming from an extensive sales background, Andrew worked in the types of positions other people would have loved, but his heart and passion weren’t in it.He turned his attention toward environmentally friendly business opportunities, and it was then he found a whole new world to be excited about.His transition into renewable energy wasn’t immediate, but when he found Solar energy, he knew he had found his calling.Episode Summary1. Andrew tells Nissar and the listeners a little bit about where he is from, as well as his background and how he came to work for a renewable energy company.2.He describes his d ay to day, what some of his objectives are, and what roles he plays in the company. He also describes the solar product he sells.3.Andrew talks about the pros and cons of his job, the types of challenges he faces both on the technology side, and the financial side of solar conversations.eval4. He also talks about the amount of pride he sees when someone decides to go with renewable energy and experiences the positive results.5.He shares some of the available career paths, and talks about how to get involved with renewable energy.6. He also shares whether or not a decree or certification is required.7.Andrew also shares his approach to getting into the solar energy specifically, and then talks about how to get involved with renewable energy in general.Quotes“I was seeking what was right for me for a long time.”eval“We make life easier for the contractor, then they are more likely to use us again in the future.”“You create your own power, you save money, jobs are created, y ou’re not polluting, what is the downside?”“What do you want to do? Then do your research and figure out how to achieve that.”“What else do you have that’s valuable that you can really highlight?”Links ResourcesTo learn more about Andrew Young, you can visit hiswebsite.You can also connect with him or follow him onFacebookIntro Music provided courtesy ofAccelerated Ideas(www.accelerated-ideas.com). Soundtrack â€"Siren KickbackEnding Music provided courtesy ofAccelerated Ideas(www.accelerated-ideas.com). Soundtrack â€"No Need to Rush

Cutting up a whale - The Chief Happiness Officer Blog

Cutting up a whale - The Chief Happiness Officer Blog The Copenhagen Zoological Museum cut up a whale today. Yep, a small whale (meaning 5 meters long and weighing 3 tons) was found dead in a fishing net, and though whales are normally cut up at the place where theyre found, this one was small enough to load on a truck, drive to the Zoological Museum and dismember in front of an excited crowd. The skeleton will end up in the museum. This I had to see. I mean, dont we all secretly wish to see large oceanic mammals be cut up? I certainly do. It was kinda fund to see the inside of a whale, but Im disappointed that nobody brought rice it would have made sushi for hundreds of people. I even have pictures. Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related

Should I Include My Address On My Resume?

Should I Include My Address On My Resume?Should I include my address on my resume? This is a question that many people ask when they are applying for a job, especially in the current job market.Job seekers should realize that no one is perfect and some mistakes are inevitable. However, you should avoid making too many mistakes on your resume. If you are the kind of person who tries to cover up your mistakes by giving all kinds of excuses, then it would be best for you to avoid using your address on your resume. This will actually make it look worse because it will appear that you did not include your address on your resume.There are certain job skills that can help you land a better job as long as you make a point of getting them correct. You should have good communication skills if you are going to be an office manager. Some job seekers do not get this and they end up getting a job that does not meet their expectations. Even if you include your address on your resume, it would be be st for you to focus on communication skills because not all employers expect it.You might be wondering why you should include your address on your resume. If you want to apply for an academic or career-oriented job, then it would be best for you to include your address. While you are at it, it would be best if you include your complete name. It is not recommended that you use just a first name, as this will not be professional.As long as you do not include your address on your resume, it will actually look more professional. It will also make your resume look unique and it will not sound too formal.You must know that there are many employers who do not prefer applicants who include their address on their resume but they also look for applicants who do not include personal information. It is very important that you remember this because employers are less likely to hire the latter.Should I include my address on my resume? This is a question that many people ask when they are applying for a job, especially in the current job market. This is a really good question and if you take the time to think about it, you will understand the importance of including your address on your resume.

Using Online Resume Writing Services To Get The Job

Using Online Resume Writing Services To Get The JobAs online resume writing services are not new to most people, they're usually ignored as the best way to begin looking for a job. Why is that? First of all, no matter how many companies and recruiters want to hire you, it's unlikely that you'll know the right way to approach getting one.This is where using resume writing services can really come in handy. They give you a list of samples to look through, so you can know exactly what kind of information your resume needs and how you should use it.The easiest method for hiring someone is by having them interview. Resume writing services let you do this, too. Instead of creating the same old boring resume, you have a chance to take it to the next level.After the resume is created, it's now time to get it printed. Don't be surprised if you're spending a lot of money on this. Most companies have such high standards that they can't afford to hire anyone with sloppy work or one that doesn't deliver what they promise.It's really important that you provide a resume that shows your career progress and past employment history, both professionally and personally. You'll be taken seriously in case you're serious about working for a company in the future. They're one of the best ways to impress a recruiter, so make sure you use them carefully.So now that you have a resume that tells everything you need to, the next step is deciding on what career options you'll choose. You might decide that you want to use your computer instead of a pen and paper. If that's the case, there are still several choices open to you.For example, online resume writing services are also used for educational purposes. Since so many colleges and universities offer programs these days, companies are often very concerned about how your education was delivered. But even after your final decision, you will still have to complete the task yourself, which will include writing up a cover letter and resume.

What You Should Do to Find Out About Resume Builder Google Before Youre Left Behind

What You Should Do to Find Out About Resume Builder Google Before You're Left Behind It is crucial to plan your CV before you begin writing it. While writing the resume, you may use the overview of your qualifications at the start. As an example, in CV, if you're asking for work in education, you can want to set your teaching experience in addition to the CV. Basically, resume writing is an art and just some of the applicants have the ability to pull it off. Understanding Resume Builder Google Actuary There are many different job positions in the area. Utilizing resume templates enable you to make sure that you are appropriately laying out every one of the accomplishments you've done, and also enable you to make certain you can set your thoughts together in a fashion that will cause you to get attractive for a wide variety of unique work in the industry in which you're applying for. Judging from its kind, resumes are broken up into various types. Your resume should be for matted in an easy, professional method. The Argument About Resume Builder Google To truly make the fake site builder conventional, you want to use standard structure for company letter. The plan of the resume is extremely critical as a good resume layout will make sure that it will become easy for an employer to experience your resume. Resume template can assist you in earning your application impressive and as stated by the expectations of the employer. Therefore, in the event that you too have one such email id, it's the opportunity to find a new one. The Battle Over Resume Builder Google and How to Win It Instead, you would like to use the info that you've researched to demonstrate your abilities and accomplishments are already so closely matched to what the business needs that they truly would be foolish to employ somebody else. A search for an expert curriculum vitae services near me feature isn't a lousy idea for an excellent curriculum vitae. Resume writing objectiv e is a significant portion of the resume, without it resume won't leave its effect on the recruiter. The work objective in resume explains about the personal aims of the candidate working in the specific position. Every employee in a little business has a huge influence on performance, company culture and the most important thing. There are many statements one can utilize to make an effective resume. Occasionally it feels that your resume is supposed to introduce you to a business which will fix every one of your problems. Initially there were very few businesses in the business but as people came to know more about the significance of the insurance and its benefits, lots of new companies emerged. Applying with the work targeted resume for each job is a superb practice rather than sending same resume for each and every job. Especially for you who're searching for the job that you desire. Lots of people struggle to collect a resume they are contented with, and utilize that resume to assist them to land work. If you're making a resume for employment and wish to come into the opinion of the hiring manager then you have to highlight your abilities. Vital Pieces of Resume Builder Google Resume writing Objective is a central section in any type of resume. Making your resume for the very first time may be a worrisome endeavor for anybody, but believe it or not, resume writing is not quite as difficult because it's made out to be. Specifically, resume writing is among the most searched topics on the web.

3 Tips For College Grads Saving For Retirement - Work It Daily

3 Tips For College Grads Saving For Retirement - Work It Daily It may seem as though college grads have a long time to go before they can officially retire. However, it's never too early to start saving for retirement, especially if you want to be able to keep your head above water when you're finally ready to stop work. As a recent college graduate, you may be focusing heavily on your new career opportunities. Even so, now is a better time than ever to start saving for your future. 1. Set Up A Savings Account If you do not already have one open, now would be a good time to open up a savings account and start putting money into. Every little extra bit of money you have can go toward your savings account. You will want to open up a savings account with a bank that offers the highest CD rates. The CD stands for Certificate of Deposit and it allows you to earn interest on the deposits that you place in your savings account. Imagine if you started saving money for your retirement now, how much money you would be able to earn in accrued interest alone from your savings. 2. Find An Internship Start searching for an internship immediately after college or while you're still in college and getting ready to graduate. An internship looks good on your resume, opens up doors for your career, and also allows you to, in some instances, get paid for the work you do. Finding any internship is a good thing, but finding a paid internship is even better. You can start using some of the money you earned through the internship and put it away in your savings account. 3. Avoid Credit Cards One problem that many college students end up dealing with after graduating is credit card debt that they have managed to rack up over the years they attended school. While this is not a problem for everyone that attends college, it's quite common. You should try to avoid credit cards unless absolutely necessary. For example, it's good to have at least one credit card so that you can build a foundation for your own credit, developing good credit to be able to put bills in your own name, get an apartment, or even a house. However, having multiple credit cards with high interest rates and using them to pay for wants not needs is a huge mistake. By doing this, it will leave you with tons of credit card debt. When you have credit card debt, it makes it harder for you to save because you end up having to spend so much to pay those credit card bills off. There are many college graduates who do not realize how essential saving is for their future. Oftentimes, they will put off saving for their retirement, and it eventually becomes something that's constantly procrastinated. Saving at this very moment will help you to secure your finances in the future. There are so many different yet simple ways that you can begin saving and it will all pay off in the long run. You can get your start right now by opening up a savings account to begin with and from that point; you can continue holding onto your money and placing it into the account. Enjoy this article? You've got time for another! Check out these related articles: 15 Skills College Grads Need To Be Successful 6 Tips For Managing Your Finances During A Career Transition Do You Need A Financial Fitness Routine? Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!